Dubai consists of several districts each of which is oriented towards something. Downtown Dubai serves not only as a business centre due to the global companies offices situated there but also as a touristic centre with main landmarks such as Burj Khalifa and Dubai Mall.

In 1997 Dubai government allotted a land plot of 2 500 sqm for the construction of residential + retail complexes under the guidance of the largest UAE's developer Emaar Properties.

This district has a rectangle shape with Sheikh Zayed Road situated along. Al Wasl, Business Bay, Zabeel and Trade Centre districts are situated nearby. The road to International Dubai Airport would take approximately 15 minutes via Sheikh Zayed Road or via Al Khail Road on public transport.

Downtown Dubai is the centre of the city with extensive infrastructure. Besides huge number of boutiques, beauty salons, restaurants and entertainment centres for the tourists there are also medical centres, kindergartens, schools, banks and supermarkets situated in the walking distance.

The nearest beaches to the district are Jumeirah Beach and free public Open Beach. They can be reached in 15-20 minutes by car or in 50 minutes by public transport.